The Polite Type is an open-source font that rewrites hurtful words, replacing them with more inclusive ones. The Polite Type is meant to be used for educational purposes, at schools or by parents – one way to approach this issue and to create a safe space for discussion.

The initial vocabulary for the font has been co-created with high-school-aged teenagers and youth from diverse backgrounds in Finland, together with The Children and Youth Foundation. In Sweden, the initiative is supported by Friends-organization. The project is open to NGOs committed to fighting bullying.

We want to create room for the important discussion to make the online world a safer, more inclusive place for everyone.

Join the discussion #thepolitetype

https://www.thepolitetype.com/

TEAM

• Client
  Tietoevry

• Agency
  TBWA\Helsinki

• Production
  TBWA\Screen

• Producer
  Tuukka Tikkanen, Jonna Yletyinen

• ECD
  Jyrki Poutanen, Mikko Pietilä

• CD
  Markus Nieminen

• Art Director
  Fredrik Stürmer

• Senior Creative
  Maria Kuorikostki, Antti Halme

• AC
  Maria Hästbacka

• Stylist
  Aino Heiniö

• Casting
  Donna Maimon

• Retouch
  Astrid Lindroos