Kristiina Hemminki
/
Lantmännen
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For the Love of All Things Baked
Fotonokka has been a long-time partner of Lantmännen Unibake, creating product photography and brand visuals with Kristiina Hemminki as photographer and Kaisa Pelkonen as stylist.
TEAM
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Client
Lantmannen -
Photographer
Kristiina Hemminki -
Stylist
Kaisa Pelkonen
For the love of bread and all things baked.
Lantmännen Unibake is an international professional on frozen bakery goods, with deep roots in the Finnish baking tradition. They offer a wide selection of delicious breads, pastries, baked goods and fast food -products under various brands, such as Vaasan, Vaasan Street Food, Vaasan Kotiuunin, Vaasan Leipämö and Schulstad Bakery Solutions.
Fotonokka has been a long-time partner of Lantmännen Unibake, creating product photography and brand visuals with Kristiina Hemminki as photographer and Kaisa Pelkonen as stylist.
Over the years the collaboration has grown and deepened and nowadays Fotonokka is Lantmännen Unibake’s creative visual partner in product and brand photography in Finland.
Every step of the process - photoshoot planning, design, backgrounds, color design, layouts, styling, photography and post-processing - is done by Fotonokka's professionals.
“We used to have an agency partner who did the creative planning for the mood pictures. Over the years we have come to trust Fotonokka to do this, as they know us and our needs so well, and working directly with them is just so much easier and more effortless” says Kaisa Kivistö, Marketing Manager for Food Service at Lantmännen Unibake.
“Krisse is a wonderful person and a professional with a genuine ability to always listen to us and work with us to get the best possible result. Kaisa’s role is extremely important too, as she has an amazing ability to work wonders with her styling magic and make pretty much anything happen seemingly out of nothing” Kivistö continues.
Smooth collaboration and great chemistry are aspects that Kristiina Hemminki values highly in working with Lantmännen Unibake.
“It is always such a joy to work with the marketing team from Lantmännen Unibake, as we all have our own clear roles and respect towards one another. It is a rare gem to be able to be part of this collaboration, and the level of clarity and dynamic teamwork is refreshing” Kristiina says.
The visuality of Lantmännen Unibake created together with Fotonokka has been a labour of love for each team member. The end result is bread, pastries and baked goods that you can nearly taste from the photographs alone.
The center stage is always reserved for showing the craft that has been put into the baking; the crunchiness of the crust combined with the lush softness of the bread and the deliciousness of the sweet and savoury pastries.
