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Discovery Plus –  Iholla Promo

Sara Lehtomaa & Tapio Ranta-aho created the promotional images and videos for the seventh season of Iholla documentary reality TV-series. The images feature the talents Sara Sieppi, Elina Gustafsson, Piritta Hagman and Tuure Boelius. The goal of the shoot was to capture the raw emotions and feelings of the talents. Combining pastel colors, glitter and natural light flaring created a dreamy feeling to the images. The shoot took place in August 2022.


  • Client
    Discovery Plus

  • Creative Lead
    Matti Penttilä

  • AD
    Fanni Törnqvist

  • Agency
    Tonto Helsinki

  • Producer
    Beda Anteroinen

  • Executive Producer
    Ville Salminen

  • Talents
    Sara Sieppi, Elina Gustafsson, Piritta Hagman and Tuure Boelius

  • Photographer
    Sara Lehtomaa

  • DoP
    Tapio Ranta-aho

  • Edit & Grade
    Post Control Helsinki

  • Muah
    Neea Kuurne

  • Assistant
    Linda Salo